Third Rail found the year-long test period particularly rewarding. Fusebox had gone through eight different data-management systems in its first eight years before settling on Artful.ly. ![]() Other "guinea pig" companies included New York’s Third Rail Projects, Austin’s Fuxebox Festival, Florida’s Tampa Rep and D.C.’s Pointless Theatre. The project went through 18 months of testing. From the results, you can find out what's the best marketing content to use, what's the best time to send an appeal, etc."Īmong Artful.ly's other facets are the ability to integrate ticketing and fundraising directly onto a theatre company's website a way to track all walk-up sales and a single "dashboard," on which troupes can view a patron’s entire history, "from ticket purchases and donations to contact information and eblasts." The next one got one, and opened up and bought a ticket. "Say that this patron got this newsletter and didn't open it. "Theatre companies can connect the dots," said Huttler. That fee goes to Fractured Atlas, which spent $2 million - largely culled from grants - developing the software.Īrtful.ly can also be used to make marketing efforts more efficient and their results more clearly understood. Most importantly to outfits with lean budgets, arts organizations like ETC can use Artful.ly at no charge, though the system does levy a $2 service fee to ticket buyers. ![]() It makes tracking an event remarkably simple." It made reporting and organization a breeze. That arrangement, pointed out Gallo, "kept all the information from being in one spot." With the new software, "People, for the first time, were able to buy tickets directly from our own website. ![]() The company first used Artful.ly when presenting a production of Avenue Q in early 2013, and, Gallo said, "It worked great." In the past, ETC has utilized PayPal or Brown Paper Tickets, both of which direct theatregoers to their website in order to purchase tickets. "We were still a small growing company," Gallo added. "One of our ensemble members came to us and said, 'I use Franctured Atlas and I love it, and they are doing a beta test,'" on something new. "We were looking for box-office software," explained Christy Gallo, public relations director of ETC. The four-year-old Ensemble Theater of Chattanooga was one of the several small companies that tested a beta version of the system. So far, it's done just that for the troupes that have employed it. You've got ticketing over here, accounting over here, fund-raising over there. The same donor was recorded in 17 different places. I remember doing an informal audit of one company's records. "The main thing it does," explained Huttler, whose background is in theatre, and who began his career as a director, "is put the all the data that matters to a company's work in one place, especially in terms of the people they interact with - the donors and theatregoers. That little piece of obvious reasoning was part of the reason that Huttler, the founder of Fractured Atlas - a nonprofit dedicated "to building smart technology for artists" - created Artful.ly, the artfully named new software system designed to change how smaller arts groups sell tickets, raise funds and build their audiences. It does not store any personal data."If you're a little theatre company with a $50,000 budget, you can't pay $150,000 for software," said Adam Huttler. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is used to store the user consent for the cookies in the category "Other. ![]() The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.
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